Manager, Media Strategy

Think Big. Act Bold. Inspire Growth.

Are you a data-savvy media strategist with a passion for innovation and brand storytelling? Do you get excited about crafting cross-channel campaigns and working with a team that’s all about collaboration and big ideas? If so, we want you on our team.

At Bloomin’ Brands-home to iconic brands Outback Steakhouse, Carrabba’s, Bonefish Grill, and Fleming’s-we’re focused on growing our brands and delighting guests and media is at the heart of that mission.

Manager, Media Strategy plays a pivotal, key role in developing and executing the strategic path to grow brand awareness, sales, and traffic through best-in class omnichannel media plans.

We’re on the hunt for a naturally curious, digital-first marketer who lives and breathes data. Someone who knows the ins and outs of how people consume media, stays ahead of platform trends, loves diving into multi-touch measurement to crack the code on what really works.

Someone who can mix creativity, science, psychology, tech skills, and innovation into one powerful cocktail. We value team players who dive in, break down silos, and team up across departments to tackle big challenges together.

What You’ll Do

• In partnership with media agencies, media strategy developments across digital and traditional channels, turning brand goals into powerful, measurable campaigns.
• Guide external agencies and internal teams to deliver media plans that inspire and performance time and on budget.
• Collaborate with analytics, insights, and brand leaders to turn data into impactful storytelling and smart decision-making
• Leverage data and insights from Digital Analytics, Marketing Models, Google Analytics, and Consumer Insights to inform targeting, A/B test-and-learn initiatives, channel optimization, and measurement frameworks.
• Stay ahead of the curve by identifying and evaluating emerging platforms, piloting new tech, championing media innovation and finding efficiencies that scale.
• Collaborate across departments (Brand, CRM/Loyalty, Gift Card, Finance) to align media efforts with broader business goals and solve key challenges.
• Develop and foster strong working relationships with all departments, agencies, and media vendors to ensure a positive, collaborative environment 
• Design and implement scalable planning processes to establish consistency and efficiency across brands.
• Drive big brand ideation across teams and partner agencies
• Identify opportunities for audience strategy evolution across platforms (1PD, 3PD, Contextual, behavioral)
• Leverage business performance (via MMA, daily internal financial reporting) to identify opportunities to optimize media
• Shape local and national campaigns-including support for new store openings and regional activations

REQUIREMENTS

• Proven expertise in cross-channel media planning and execution, with emphasis on Digital (Programmatic, Paid Social, Paid Search, CTV) and Traditional (Linear TV, OOH).
• Strong analytical and problem-solving skills, with the ability to translate performance data into actionable insights and continuously identify opportunities for optimization.
• Effective communicator and influencer, with excellent verbal and written communication skills and a track record of building confidence across internal and external teams.
• Highly organized and detail-oriented, with strong financial acumen and the ability to manage media budgets of $7MM+ while prioritizing across multiple campaigns
• Not intimidated by ambiguity or problems without established best practice solution
• Experience leading a full spectrum media solution - partnerships, content, tentpoles, influencer campaigns.
• Experience successfully bringing together people from different disciplines, internal and external to achieve desired outcomes
• Experience planning and activating a full spectrum media campaign - partnerships, content, tentpoles, influencer campaigns.
• Commitment to delivering creative and innovative solutions and building advocacy for ideas
• You're a dynamic, creative thinker who can flex both the right-and-left hand sides of their brain, depending on the day and how much coffee you've had

EXPERIENCE/SKILLS

• 5-7 years’ experience in media planning and buying (agency or client side) required
• Experience with restaurant/hospitality or retail verticals preferred
• Demonstrated success managing and optimizing both linear TV and digital media campaign
• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word) and experience using media planning/reporting tools such as Tableau, Power BI, geo-spatial, and foot traffic attribution tools.
• Hands-on, working experience with key digital platforms including Meta, TikTok, and Google Search; working knowledge of Google Analytics (GA4)

EDUCATION

• Bachelor’s degree in marketing, Advertising, Public Relations, or a related field, required
• Master’s degree, preferred

Bloomin' Brands offers benefits such as medical, dental, vision, and 401k. Further details around eligibility and additional benefit offerings can be found at BloominBrandsBenefits.com

We value diversity and are proud to be an Equal Opportunity Employer. We are committed to providing all individuals employment consideration regardless of race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law. 

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